"Being off by a factor of a million is not a trivial error."

An excerpt from a stop in Lynchburg, VA on Dawkins's book tour. Real science's response to intelligent design has taken a few years to get going, but scientists are finally striking back with books-a-plenty, and waging the battle of ideas that they need to.

Einstein said that a unified field theory should be something elegant enough to explain to a small child; Lederman said it should be succinct enough to fit on a t-shirt. Their descriptions of an elegantly formatted complex idea are also ideal standards for the communication of larger scientific principles to the public.

What that objective yields are pithy "memes" - a term which Dawkins himself actually coined - and are exactly what's needed right now for science, for the public can understand little more than soundbytes, and answers to the design inference need to be just that simple. That's what makes quotes such as this one by Dawkins so important:

Life results from the non-random survival of randomly varying replicators.